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06

Voice & Tone

Awaio's voice is direct, human, and straightforward. We respect the reader's time by getting to the point — without sacrificing warmth.

Published June 10, 2026

Voice principles

  • Clear — We say what we mean. No jargon, no filler. One idea per sentence.
  • Human — We write like a thoughtful colleague — not a corporate press release.
  • Confident — We make statements. We avoid hedging language like "sort of" or "might possibly".
  • Respectful — We don't oversell. We trust the reader to understand what we're offering.

Writing rules

  • Sentence case — Headlines and labels use sentence case, not Title Case
  • Short sentences — Aim for 15–20 words maximum per sentence in UI copy
  • Active voice — "Book a desk" not "A desk can be booked"
  • No exclamation marks — Confidence does not require exclamation
  • Second person — Write to "you" — not "users" or "customers"

Do / Don't

  • Do: "Book your desk in seconds"
  • Don't: "Effortlessly reserve your workspace today!"
  • Do: "Something went wrong. Try again."
  • Don't: "Oops! An unexpected error has occurred."
  • Do: "Works with Teams, Outlook, and Google Workspace"
  • Don't: "Seamlessly integrates with your favourite tools"
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