Imagery
Photography shows real work, real spaces, and real people. Awaio imagery feels grounded and credible — not staged or over-produced.
Published June 10, 2026
Style
- Subject — Real workplaces, offices, and people in natural settings
- Lighting — Bright, natural light — avoid dramatic artificial lighting
- Color tone — Neutral to warm — avoid oversaturated or heavily filtered images
- Framing — Candid, purposeful compositions — not stock-photo posed
- Diversity — Reflect the range of people who use Awaio in real organisations
Product imagery
Screenshots and UI mockups should use the latest product version. Never use outdated UI in marketing materials. Prefer high-resolution Retina captures (2× pixel density). UI on device frames should use neutral, dark device mockups.
Hardware devices
Use official device renders on white/transparent backgrounds. These are the approved assets for all marketing materials, product pages, and documentation.
Examples
Don'ts
- Don't:
Do not use generic stock photography with cliché business poses
- Don't:
Do not apply heavy color filters or toning effects
- Don't:
Do not use images with visible competitor logos
- Don't:
Do not crop faces awkwardly or use low-resolution images
Background glare
A soft green glow behind key sections that adds depth without breaking the minimal look. Use it at 78% opacity behind the hero or one primary call to action, and never more than once per page.
