05
Imagery
Photography shows real work, real spaces, and real people. Awaio imagery feels grounded and credible — not staged or over-produced.
Published June 10, 2026
Style
- Subject — Real workplaces, offices, and people in natural settings
- Lighting — Bright, natural light — avoid dramatic artificial lighting
- Color tone — Neutral to warm — avoid oversaturated or heavily filtered images
- Framing — Candid, purposeful compositions — not stock-photo posed
- Diversity — Reflect the range of people who use Awaio in real organisations
Product imagery
Screenshots and UI mockups should use the latest product version. Never use outdated UI in marketing materials. Prefer high-resolution Retina captures (2× pixel density). UI on device frames should use neutral, dark device mockups.
Hardware devices
Use official device renders on white/transparent backgrounds. These are the approved assets for all marketing materials, product pages, and documentation.
Examples
Don'ts
- Do not use generic stock photography with cliché business poses
- Do not apply heavy color filters or toning effects
- Do not use images with visible competitor logos
- Do not crop faces awkwardly or use low-resolution images
Background glare
A soft radial green glow used behind key sections to add depth without breaking the minimal aesthetic. Apply via the .section-soft-shapes class at 78% opacity — never stack more than one glare per page, and keep it behind the hero or a single primary CTA section.
